ShortCircuitz.tv launched in June, 2007, for the second season of MTV’s parody show, Nick Cannon’s Short Circuitz. Up to half of each episode’s content was taken from the user-generated content website we built. Winning directors received a $1000 prize and online glory.
When they launched, the online communities for Short Circuitz and Yo Momma were heralded as the next step in TV-web interaction:
"With YoMomma.tv and ShortCircuitz.MTV.com, we're giving our viewers a chance to see themselves on-air and commune with other fans who share a passion for dissin' others or creating parodies of the most seminal moments in pop culture today," said Brian Graden, President of Entertainment for MTV Networks' Music Group. "This parallel online and on-air experience reflects our unique ability to use the combined power of our TV brand and digital assets to create one unified experience that ultimately drives deeper engagement with the MTV brand and its franchises." (taken from StarPulse)
Definitely Something designed and built both sites and handled ongoing management.